Could what started off as counter-programming to the Olympics end up as an annual event? That’s what executives at CBS must be asking themselves in the wake of the solid ratings posted by Celebrity Big Brother over the past two weeks.
¨With these ratings, it did what we hoped as opposed to running repeats of the current slate of shows. It all depends how well all the shows on the air are doing. But don’t forget, B.B. takes up a lot of real estate on the prime-time schedule. We are used to having at least three nights to air in a week. CBS is known for having a strong schedule of shows year round so it’s hard to say right now what will happen next winter.¨ says Julie Chen, host of Big Brother and Celebrity Big Brother.
The Winter Olympics continued their unbroken streak of ratings wins Sunday night, but NBC’s numbers were down a good amount from the previous Sunday. Big Brother is taking the television ratings by storm, and the rates don’t seem to be slowing.